Privacy Policy

Last updated: 1st Apr 2023



This Privacy Policy explains our personal data practices and the choices you can make about the way your personal data is used. Born Free FZ LLC (BFC, Born Free Ceramics, us, our or we) respects your privacy, and is committed to protecting the privacy, confidentiality and security of the personal data you provide to us or that we collect about you when you use our websites, social media pages we control, software applications available on computers and mobile devices that include a link to this Privacy Policy as well as when you provide your information on the telephone via our call centers or in person (collectively the Sites). Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements. We are aware of our responsibilities to protect your personal data, to keep it secure and comply with applicable privacy and data protection laws. You may be asked to consent to the terms of this Privacy Policy when making a reservation, registering for events or promotions or otherwise corresponding with us via the Sites or if required by applicable law. Otherwise your continued use of the Sites will constitute your deemed consent to the terms of this Privacy Policy.


Personal Information You Provide

When using our Sites, you may voluntarily provide certain information about yourself or others, such as when you create an account or book a reservation. We may collect Personal Information (information that identifies you or relates to you as an identifiable person) that you may provide through the Sites about yourself or others such as:


  • Name, date and place of birth, passport and visa information;
  • Postal address;
  • Telephone number;
  • Email address;
  • Information that allows us to provide specialized services to you or fulfill special requests, such as accommodating health or dietary conditions, but we do not collect sensitive information about you, such as health information, except as reasonably needed for us to provide services to you;
  • Credit or debit card number, expiration date and security code;
  • Social media account information;
  • Demographic information (age, gender, country and preferred language);
  • IP address; and
  • Preferences for receiving communications from us or for surveys or promotional offers.

Automatically Collected Information

Our websites collect statistical information about users to ensure a welcoming and accessible website. For this purpose we may track your movement within the websites, the pages from which you were referred, access times and browser types. We only use this information in aggregate and do not link it to you personally. To gauge the effectiveness of our websites and analyze site traffic, understand customer needs and trends, we do collect some generic information about our visitors. Our web servers recognize and automatically log a visitor’s domain name, the web page from which a visitor enters our websites, which pages a visitor visits and for how long, and the visitor’s IP address. We may use anonymous tracking technologies to collect, store and sometimes track information for statistical purposes and to improve the services we provide, including using it to evaluate and improve our website. We also collect and store information automatically using cookies and similar technology as described below.

This information does not constitute Personal Information. If we combine anonymized or aggregated data with Personal Information, we will treat the combined information as Personal Information according to this Privacy Notice.



We may use Personal Information you submit and non-Personal Information we automatically collect for the purposes identified in this Privacy Policy for our business use and the legal bases, including, for example:

  • Processing, fulfilling and recording bookings and/or purchases;
  • Billing your credit card for advance purchase reservations and advance deposits;
  • Contacting you for confirmation or customer service after bookings and purchases are made or after you sign up for or participate in certain activities;
  • Conducting statistical or demographic analysis
  • Sending you emails of your time at BFC;
  • Sending you communications such as guest surveys or promotional offers and benefits;
  • Communicating special offers, competitions and featured items if you choose to receive such notices;
  • Responding to your inquiries, complaints and other communications; and
  • Providing for the safety and security of our guests and staff and meeting our legal and regulatory compliance requirements.


Your Personal Information may be shared as reasonably necessary and as set out in this Privacy Policy as follows to:

  • Any BFC entity managed by us;
  • Representative, personal assistant, employer or spouse that has supplied us with your Personal Information;
  • Third parties which we have received your consent;
  • Trusted third partners to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures including;
  • Our marketing and advertising partners to provide you with more-relevant ads on our websites and to encourage you to return to our websites;
  • To third parties not affiliated with BFC if we have a good-faith belief that it is reasonably necessary to: (1) meet any applicable law, regulation, legal process or enforceable governmental request; (2) enforce applicable terms of service, including investigation of potential violations; (3) detect, prevent, or otherwise address illegality, fraud, security or technical issues; and (4) protect against harm to the rights, property or safety of BFC, our users or the public as required or permitted by law; and (5) to any third parties to the extent necessary with respect to a sale of all or part of our business operations or assets and/or branches that are no longer managed or owned by BFC.


The legal bases for collecting and processing your Personal Information includes:

  • Consent – we collect and process your data with your consent e.g. when you tick a box to receive marketing communication.
  • Legal compliance – if required by applicable law, e.g. police, fraud investigations or court orders, we may need to collect and process your data.
  • Legitimate interest – to pursue our legitimate interests such as providing services and products you have requested in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.


We use reasonable technical, administrative and physical measures to protect Personal Information contained in our system against misuse, loss or alteration. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that you use to send e-mails and submit Personal Information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of your Personal Information before we receive it.


You do not have to provide us with your Personal Information. However, if you choose not to provide certain Personal Information we request and/or require consent to its use and disclosure, you will still be able to visit our Sites but you may be unable to access certain options, products or services and in we may not, as a result, be unable to fulfill your booking.

We offer you the choice of how you receive communications from us. All marketing communications we send to you will provide you with a way to withdraw your consent to future marketing. If you no longer wish to receive marketing you may opt-out of receiving these communications by clicking on the opt-out section of the marketing communication or changing your account settings, this will remove you from our marketing lists. You have the right to tell us to stop using your information for our direct marketing purposes. Please send your written request, including your name and contact information to the address listed below in How To Contact Us. We will honor your request within 30 days of receiving it or sooner if required by applicable law. Please note that if you unsubscribe from marketing communications you will still receive operational and service messages from us regarding your booking and responses to your enquiries made to us, and that we may hold your details so we do not send you marketing communications in the future.


We may permit third parties to link to our Sites or to post a link to their site on ours. We do not endorse these sites and are not responsible for other sites or their privacy practices. We do not assume responsibility or liability of any nature whatsoever for the activities conducted or information contained in the third party websites.


We do not knowingly collect Personal Information from children under the age of 13, though we may collect Personal Information about a child as part of the guest registration process or to participate in activities on the websites or at the studio/ workshop but always with the consent of a parent or guardian.


Whenever we collect or process your Personal Information, we will only keep it for as long as is necessary for the purpose for which it was collected, active legal proceedings, an identifiable and ongoing legal business need (such as record keeping) and to the extent permissible by applicable law.
Where there is no sufficient justification to retain such Personal Information, such Personal Information will be safely and securely deleted, disposed of, blocked and/or anonymized for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.


From time to time and without notice we may make changes to this Privacy Policy. From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change at some time in the future, we will post the Privacy Policy changes to our Sites to notify you of these changes and provide you with the ability to opt out of these new uses. Any revised Privacy Policy will only apply prospectively to Personal Information or non-Personal Information collected or modified after the effective date of the revised policy.


We use cookies to improve your experience on our websites and to recommend content that may be of interest to you. You can find out more below about what cookies are, the cookies we use and how to switch them off. What are cookies?

A cookie is a text file containing small amounts of information which is downloaded to your device when you access a website. The text file is then sent back to our server each time your browser requests a page from the server. This enables us to operate the websites more effectively and load the websites so that it reflects your personal preferences, based on your previous browsing on the websites as well as keywords we may be able to gather from URLs of other webpages from which you accessed the websites.

What cookies do we use?

When you visit the websites, the following types of cookies may be downloaded to your device:
  • Analytical and Performance Cookies We may use analytics service providers for website traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of the websites by using cookies. They allow us to recognize and count the number of visitors and to see how often visitors return to the websites, how long they stay and how visitors move around our websites when they are using them. This helps us to improve the way our websites work, for example, it helps users to find what they are looking for easily. The information generated relating to the websites may be used to create reports about the use of the websites and the analytics service provider will store this information.
  • Advertising and Targeting Cookies These cookies record your visit to the websites, the pages you have visited and the links you have followed to other websites. We will use this information to try and make our websites and other sites that you visit more relevant to your interests. We may also share this information with others, such as other BFC companies and carefully selected third parties, for this purpose. We work with technology partners to support our websites and to provide you with relevant information about the products and services of websites and on affiliated sites or sites within the advertising networks we work with. We may use cookies on our websites to help us to place relevant advertising on third party websites when you visit those sites. If you are not happy for us to do this, please see the section of this policy titled “How do I turn cookies off?” below.
  • Functionality Cookies We may use functional cookies that allow us to remember choices you have made on the websites so as to provide you with a more enhanced user experience by delivering content specific to your interests.
  • Strictly Necessary Cookies These are cookies that are required for the administration and operation of our websites. Some cookies that we use are necessary for our websites to function properly and to enable you to move around the websites and use its features.
  • Third Party Cookies Because BFC has a strong presence on various social networks, we try and make it as easy as possible to share content and to see what content is popular on those networks. We add buttons to allow people to easily share to those networks. We also use Facebook to power some of the chat functionality on the websites. When we include these social ‘plugins’, it gives those sites the flexibility to use their own cookies. They can’t read any cookies we set from our websites, and we can’t read any cookies they set, but it lets them do the same kind of traffic measuring that we do on the rest of the websites, and it also lets them know whether you’re logged into their site. For example, if you’re logged in to Facebook, and want to converse via the chat widget, you can do that straight away without having to log in again – we never know whether you’re logged in or not, as you communicate directly with Facebook, through their plugins on our websites. Other sites and services (including, for example, advertising networks, providers of external services like web traffic analysis services and content recommendation engines) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

How do I turn cookies off?

If you do not wish us to install cookies or you don’t agree with how we use these cookies, you can change the settings on your internet browser to reject them. For more information please consult the “Help” section of your browser or visit, or Please note that if you do set your browser to reject cookies, you may not be able to use all of the features on our websites.


Finished Goods (Tableware, Custom Art, Tiles & Installations) 

Raw Material (Clay, Glaze and other input materials)



  • For finished goods – 50% payment needs to be made for the order to be considered confirmed & the remainder 50% before the final firing. Incase of sampling 100% payment in advance to be made.
  • For raw materials – 100% Payment in advance at time of order booking.



  • All products are handmade & individually produced. Products can be similar but not identical. 
  • Final products may marginally differ in size & finish.
  • All prices are X-Works – Dubai.
  • Shipping / Logistics / Customs and Transport is the responsibility of the customer.
  • For Exports, Tax calculation will be based on destination country and will be additional and to be paid by the customer  (Not included in quotation) 
  • All prices are in AED, standard banking exchange rates will be applicable if converted to different currencies. All bank charges to be paid by the customer.
  • Product packaging is in carton boxes, 
  • Crating for international shipping is the responsibility of the customer..
  • We work with natural raw materials & nature plays a huge role in our process. Please keep this in mind as deadlines may change due to natural causes.
  • For finished goods – 50% payment needs to be made for the order to be considered confirmed & the remainder 50% before the final firing. Incase of sampling 100% payment in advance to be made.
  • For raw materials – 100% Payment in advance at time of order booking.
  • Production dates & delivery dates to be confirmed with the production team once order is confirmed.

Classes and Workshops

We have a no refund policy. Below are the details of our cancellation policy:


Cancellation Policy:

  1. You can re-schedule the class by email 48 Hrs in advance of the class / session start.
  1. No re-scheduling will be accommodated for cancellations within 48 Hrs of the class / session start.



Goods Bought: Return and Exchange Policy

  • All products to be exchanged must be returned in their original packaging along with the original sales receipt within 14 days from the date of purchase (Product should be in its original condition)
  • If you do not have your purchase receipt, exchange will not be possible
  • Disclaimer for certain item category not eligible for return due to hygiene region i.e. Dog Bowls etc.
  • Upon request, and at our discretion, we may exchange defective/ faulty items for identical items of equivalent value.
  • For your security & personal safety, CCTV cameras are in operation in these premises.
  • The Management reserves the right to amend this policy without prior notice
  • You can return items that were originally part of the promotion but you will lose the promotional discount. For example, if the item you are returning is part of a “buy two, get one free” deal, your refund will be adjusted against the retail per-piece rate of the products you choose to keep after the return.
  • Credit/Debit card Payment: Note that your bank or card issuer can take 2-15 additional business days to process the transaction.
  • Voucher Payment: Only product exchange is possible – voucher is non-refundable and cannot be exchanged for cash / Gift card / voucher in part or full
  • Corporate Gift card Payment: Only product exchange is possible – card is non-refundable and cannot be exchanged for cash / Gift card / voucher in part or full
  • Products purchased outside of stores at exhibitions and sale events will neither be exchanged nor refunded.
  • All returned items must have the tags attached, along with the original sales receipt




If you are not an authorized user, and if you do not agree to the terms of this Agreement, you may not use this Site, including without limitation to make a reservation, or download any Content from it. If you do not agree with these Terms of Use, please leave the Site immediately.

Born Free FZ LLC and its affiliates (collectively “Born Free Ceramics” or “we”) own and operate this website located at (the “Site”)

We reserve the right, at our discretion, to change, modify, add, or remove portions of these Terms of Use at any time and suggest that you check these Terms of Use periodically for changes to ensure that you are familiar with the most recent version. Your continued use of the Site will be deemed acceptance of any changes to these Terms of Use. You agree that notice of changes to these Terms of Use posted on the Site constitutes reasonable and sufficient notice. At all times, you are bound by the then-current version of these Terms of Use and all applicable laws.

OWNERSHIP. ALL TRADEMARKS DISPLAYED ON THIS SITE ARE OWNED BY BFC. This Site and the content provided on this Site, including the text, music and sound, graphics, images, software, photographs, audio and video, footage, trademarks, service marks, taglines, animations, podcasts, and downloads (collectively, the “Content”) are the exclusive property of BFC or its licensors, and are protected by law, including copyright, trademark, and database law, national and international laws and regulations. The Site may also include the products and company names, as well as logos, of third parties. Such third-party designations are the trade/service marks of their respective owners and may not be used without the prior written permission of their respective owners. The Site and its Content are ©2023, BFC.

LICENSE; PERMITTED USE. We grant you a limited, personal, revocable, non-exclusive, non-sublicensable, non-transferable license to use this Site subject to your continued compliance with this Agreement. You may browse the Site and reproduce extracts and Content from it, for your information and for non-commercial and personal purposes only. The Content of this Site may not be modified or incorporated in any other work, publication or site without the prior written agreement of BFC.

PROHIBITED CONDUCT; TERMINATION. The information and material contained in this Site are for general references only. You may not: (1) use Content in any manner that suggests (as determined in our sole discretion) the endorsement or association of any entity, person, product or service by BFC unless express written consent has been given by BFC in advance; (2) remove any copyright notices or other notices of intellectual property rights from the Site or any Content available on or through the Site; and/or (3) deep-link to internal pages of the Site or create a link from your website or any other Internet location to the Site without our prior written consent. You represent and warrant to us that you will not use this Site for any purpose that is unlawful or prohibited by these Terms of Use, including but not limited to attempting or actually collecting any information about other users of the Site, or systematically extracting Content or other information or data contained in the Site to populate databases or other sites for internal or external use. Any actual or attempted unauthorized use of this Site will terminate the permission granted by this Agreement and may violate applicable laws, including copyright law, trademark laws, commercial law and may result in criminal and/or civil prosecution. For your protection, BFC reserves the right to view, monitor, and record activity on the Site without notice or further permission from you. BFC reserves the right at any time and for any reason to deny you access to the Site or any portion thereof, and/or to terminate this Agreement. In such case, you agree to cease all access/use of the Site and the Content and to destroy any and all copies of Content in your possession or control.

ASSUMPTION OF RISK; DISCLAIMERS. You use the Internet solely at your own risk. BFC is not responsible for the security of any information transmitted via the Internet, the accuracy of the information contained on the Site, or for the consequences of any reliance on such information. BFC shall have no liability for interruptions or omissions in Internet, network or hosting services. We expressly disclaim all implied warranties of title, merchantability, fitness for a particular purpose and non-infringement, to the maximum extent that such disclaimers are held to be valid, and any responsibility for the content, the accuracy of the information, and/or quality of products or services of any third party referenced or described on the Site (including any third-party links). BFC PROVIDES THIS SITE AND ALL OF ITS CONTENT ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS, IMPLIED, STATUTORY OR OTHERWISE. UNDER NO CIRCUMSTANCES WILL BFC BE LIABLE TO YOU FOR ANY SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY KIND ARISING FROM YOUR ACCESS OR USE OF THIS SITE OR THE CONTENT IT PROVIDES, EVEN IF BFC HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES.

INDEMNITY. You agree to indemnify and hold harmless BFC and all of its officers, directors, employees, shareholders, legal representatives, agents, successors and assigns, from and against any damages, liabilities, costs and expenses (including attorneys’ and professionals’ fees and court costs) arising out of any third-party claims based on or related to your use of this Site (including the Content) or any breach by you of these Terms of Use.

CURRENCY CONVERSION. Currency rates are based on publicly available sources and should be used as guidelines only. BFC currently uses only UAE Dirhams as its primary currency. The currency information supplied by this Site is believed to be accurate, but BFC does not warrant or guarantee such accuracy.

LINKED SITES. This Site includes links to other websites. BFC provides such links solely as a convenience to you and for informational purposes only. BFC has not reviewed the information on these other websites. The inclusion of these links in no way indicates BFC’s endorsement, support or approval of the content, advertising, products, services, policies or other materials on or available from such websites. Neither BFC, nor any other providers of products or services related to this Site, shall be responsible for the content of any other websites and make no representation or warranty regarding any other websites or the contents or materials on such websites. If you decide to access other websites, you do so at your own risk. Other websites may include links to the Site.

PRIVACY. Your use of this Site is subject to our Privacy Policy.

MISCELLANEOUS. Failure to insist on strict performance of any of the provisions of this Agreement will not operate as a waiver of any subsequent default or failure of performance. No waiver by BFC of any right under this Agreement will be deemed to be either a waiver of any other right or provision or a waiver of that same right or provision at any other time. In the event of any dispute, any rule of construction or interpretation otherwise requiring this Agreement to be construed or interpreted against any party by virtue of the authorship shall not apply to the construction and interpretation of this Agreement. Any ambiguities will be clarified in an equitable manner without regard to authorship and minor errors and misspellings will be corrected to give maximal effect to obvious intent.

  •       @Copyright 2023. Born Free FZ LLC, Dubai, UAE. All rights reserved.
  •       Effective Date: 1st April 2023